Cathay Pacific Aria Suite VR // JPA Design
February 2025
Unreal Engine / 3DS Max
Marketing VR experience for Cathay Pacific. Advertising the features, privacy, and Business Class service onboard their retrofitted 777-300ER.
Requiring a full rebuild of the Aria Suite assets used in previous animations, the initial version of the project was used at a marketing event a month and a half after development started, in January 2025. The final version, released February 2025, produced in English and Simplified Chinese, is currently being shown at marketing events worldwide.
All lighting using Unreal's Lumen system to enable more seamless lighting interaction. Final deliverable makes use of Nvidia DLSS to achieve consistent 90fps+.
Project management, asset creation and optimisation, and performance optimisation by myself. Scene creation, prototyping, and by Rob Heppell, blueprinting and animation by Clifford Sage, sound design by Nicholas Worrall.